Archive for the ‘Articles’ category

The Soul Of The New Music Artist

January 23rd, 2012

You are the perfect picture of what it takes to be a music artist today. Did you just let out a big ol’ sigh? Did you just wonder if you have what it takes? How can you possibly do it all?

Because it’s true, there is so much now that falls heavily into the laps of the artist – gone are the days of Bob Dylan and Joni just being’ discovered in coffeehouses… but…

The good news is…

The music industry is tumbling down and because of that, the power is truly now in your hands.

Are you ready to walk through that door? Perhaps never before has the artist been so much in the driver’s seat and while that is good news on an artistic front.. the bad news is.. Now that you are out there alone and on your own – it could be your downfall and just what drives you into the ground and nails the coffin.

I talk to artists every day who are overwhelmed – and I totally relate and understand that completely. How on earth can you get it all done AND know that your efforts are going to the right places? This is the new music business, and what you do now is what is going to separate those that do and those that don’t. We all KNOW that.

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Where Do You Want Your Music To Fall Into? The “Biz” Or The “Everything”?

January 23rd, 2012

To quote a question from my favorite movie Almost Famous, “What do you love about music?”, the answer,”Well, to begin with…. everything!” The “Music Industry” is mainly made up of artists- people who love to sing, play and perform or sometimes just listen to the music that they live for. They’ll play for little or no money just because they love the “everything” about music. However, there is also the “Music Biz”, which is very different. Yes, the “Biz” seems like fun and excitement, but the people who are in it, are in it to make money. With artists in the “Biz” it’s not only about the music, its about building your fan base and keeping them. Now your music isn’t just your “everything” anymore, it’s your brand. Half of the battle to making it in the “Biz” is keeping your brand afloat and marketable. The other half of it consists of marketing this “brand” and making sure that you aren’t taken advantage of too much so that you can make as much money as you and your music deserves. And throughout all of this “bizzness”, an artist has to remember that they were once just a part of the “Industry”.

Music is an art. However, when it comes to the “Music Biz”, music is about money! A record label is a business created by companies that specialize in recording, producing, manufacturing, distributing and promoting audio and video recordings on various formats including CD’s, LP’s, DVD’s. Sounds technical and formal, doesn’t it? That’s because it is! Labels aren’t interested in how much you love your “everything”, they need to know if they can make money by marketing your music. In the “Biz” you have to worry about the manager, the attorney, the booking agent, and the tour manager. Then there’s the decision of going for the major labels,the affiliate labels, the independent labels, and the true independent labels. Working within this confusing mesh of “bizzness”, it’s pretty hard to succeed while keeping one foot in each pool, the “Music Industry”, and the “Music Biz”.

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